Personalised 1-1 cycling coaching built entirely around you
Not just a plan. A partnership.
Most people invest heavily in their careers. Elevate helps you invest just as intentionally in your cycling performance, health and longevity,
Who Is Elevate For?
Built for cyclists living the life I used to.
Executives, business owners, and professionals in their 40s and 50s, running a demanding week, managing teams, travelling constantly, carrying real responsibility, and still wanting to achieve big things on the bike.
I was a CEO by 40 before becoming a performance cycling coach. I understand what it's like to perform under pressure and the sacrifices you make to your health.
I built Elevate around the life I've lived and the one you're living now.
"This is coaching built around the next decade, not just your next cycling event."
Elevate works best for cyclists who:
- Want coaching fully shaped around their life
- Want the fastest route to better performance
- Are committed to 6–12 months of coaching to make those gains last
- Value strategic guidance over just being told what to do
- Want to keep cycling strongly for decades, without compromising their work or family life
- Want training that reduces stress rather than adding to it
HOW IT WORKS
The Elevate 1-1 Coaching Approach:
Every decision follows four principles, applied every single week, as your life changes around you.
UNDERSTAND
I need to understand you. Your power data and FTP matter, but so do your life, your stress and your capacity right now.
BUILD
Training built around YOUR constraints. Work travel coming? We adjust. Stress high? We pull back. Capacity available? We progress. Every session is designed specifically for you.
ADAPT
Direct access to your coach means decisions get made before things go wrong. Life happens, training adjusts, and you keep moving without guilt or rigidity.
PROTECT
You're training for decades, not just your upcoming event. Every decision protects long-term health because this is about building something that lasts.
"When you reach that climb you never thought you'd conquer you'll have someone who believed you could, long before you did."
Why Elevate Works
Most coaching is built around your next event. Elevate is built around the next decade.
Better Clarity
Access, clarity and better decisions are where our real value lies.
Most coaches sell training plans. We don't.
You're investing in a coach who knows when to push, when to adapt and when to recover, ensuring every decision is based on where you are today.
That's how progress becomes consistent instead of unpredictable.
Better Adaptation
Life changes so your training should too.
Business travel, demanding work, family commitments, poor sleep and unexpected stress changes what your body can absorb whether you notice it or not. Instead of forcing you to fit the plan, we adapt the plan to fit your life, keeping you progressing without guilt or burnout.
This is where Elevate excels.
Better Outcomes
Longevity is the ultimate metric.
Elevate is not about peaking once. It's about cycling strongly now, feeling confident next year, and still enjoying cycling in 5, 10, 15 years.
Every decision supports your performance today while protecting your health, recovery and resilience for the years ahead.
Elevate stays intentionally small, so every rider gets the attention this level of partnership requires.
Performance after 40 requires a different way of thinking.
Cycling should feel great. Not like another obligation. When training is built around your life, it becomes enjoyable and a stress release, not another demand on it.
SWIPE RIGHT FOR MORE →
Train
Fuel
Mind
Ride
WHAT CHANGES WITH ELEVATE
Cyclists don't just ride better. They feel different.
Performance improves, but that's rarely what clients talk about first.
They talk about confidence returning, about enjoying cycling again, about knowing exactly what to do instead of constantly second-guessing themselves.
Over time, they become stronger, healthier and more confident people, not just stronger cyclists.
- You ride with confidence instead of self-doubt
- Your training runs on expert judgement, not guesswork
- Cycling becomes a source of energy, not another demand on your time
- You rediscover the joy of cycling without losing your ambition
- You feel proud of the rider, and the person, you've become
- You build a body that's still strong at 50, 60 and beyond
The Core Promise
"You'll become the strongest, healthiest and most confident cyclist you've ever been, and stay that way."
What you can expect inside Elevate.
Elevate is a partnership. Here's what that looks like in practice:
- Your performance strategy gets built specifically for you, then adapts as your life and physiology change.
- Problems get caught while they're still small, because strength, recovery and mobility are built in from day one rather than bolted on once something hurts.
- Guidance on nutrition, workload and sustainability.
- Direct access to your coach whenever you need it, no support inbox, no 48-hour wait.
- Long-term planning beyond the next event
- This is about unlocking what's still possible with smarter coaching.
.webp)
Most Elevate riders start here.
Before committing to long-term coaching, most Elevate riders begin with a full Performance MOT and Rider Assessment. We assess how you move, recover, train, fuel and ride, identifying the biggest opportunities limiting your performance right now, from pedal efficiency and durability to training structure and recovery after 40.
You’ll leave with greater clarity, practical next steps, and a clearer understanding of where your biggest opportunity for improvement really is.
If you go on to join Elevate, your £399 MOT investment is credited in full against your partnership.
Stretch smart.
Can’t touch your toes? Join the Njinga community and unlock our free stretch video series for cyclists. No more tightness!
The ELEVATE Investment
Preventive healthcare. Retirement planning for your body.
Elevate is an investment in your future performance, health and quality of life. It's about feeling stronger, recovering better and continuing to enjoy cycling at your best for years to come.
This isn't a monthly subscription. It's a long-term coaching partnership designed to help you perform better today while building habits that continue paying dividends long into the future.
Coaching starts from £595 per month, with 6- and 12-month programmes available.
We'll recommend the most appropriate option during your discovery call based on your goals, experience and support needs.
You're investing in:
- Movement quality that lasts decades
- Nutrition strategies that fuel performance, accelerate recovery, maintain weight and keep your body strong as it ages
- Joint health that protects you from chronic injury
- Sustainable habits that compound over time
- The ability to ride strong at 50, 60, 70+
If you’re not sure this is right for you, structured group coaching through Accelerate could be a better starting point.
YOUR GREATEST ASSET
The investment that makes every other investment worthwhile.
Your bike, holidays, race entries and equipment all have one thing in common. Their value depends entirely on the person riding them.
Many cyclists spend:
- £8,000 on a new bike
- £3,000 on wheels
- £1,500 each year on cycling holidays
- £500 on event entries
- Hundreds on nutrition and gadgets
Yet very few invest with the same intention in the one thing that determines whether they truly enjoy all of it:
Their health, performance and ability to keep riding for decades.
READY TO GET STARTED
Apply for Elevate.
This conversation is simply about finding the right fit, for both of us. If we're not aligned, we'll suggest the best next step for you.
What happens next:
1. Fill out the application
Be honest about your goals, your life, and why you want Elevate. The more specific, the better.
2. Book a conversation
We'll talk about your situation, how Elevate works, and whether it's genuinely right for you.
3. Decision, from both sides
If we're both aligned, we begin. If not, we'll recommend the best next step for you.
So, if you're ready for coaching that shapes fully around your life. your stress, your recovery, your ambition, your timeline, Elevate is where that happens.
2 spots opening this month · 13 currently active
Frequently asked questions
How is Elevate different from a normal cycling coach?
Most cycling coaching focuses almost entirely on training sessions, power numbers, and volume. Elevate takes a very different approach.
We coach the whole cyclist, not just the workout data.
That means your training is built around your work stress, recovery capacity, travel schedule, sleep, family commitments, injury history, nutrition, and long-term health, not just your power data (or FTP). For cyclists over 40, those things matter more than most people realise.
Elevate is designed as a long-term performance partnership. Instead of reacting after fatigue, injury, or burnout happens, we adjust early and proactively to keep you progressing sustainably.
This is coaching built around real life, not ideal conditions.
Do I need special equipment for Elevate?
An indoor trainer (Wahoo Kickr Core or Tacx Neo, etc) or Indoor Bike (like a Wattbike or Wahoo bike) that can externally transmit power, cadence and speed is essential, along with a laptop or tablet, decent broadband connection and an ANT+ receiver or Bluetooth to capture and transmit your cycling data to our indoor cycling software. A heartrate strap is recommended.
What if my work schedule changes constantly?
That’s exactly why Elevate exists.
Many of our riders are executives, business owners, and professionals with unpredictable schedules, travel commitments, and demanding weeks. Flexibility is built into the coaching process, not treated as failure.
If work becomes stressful, travel increases, recovery drops, or life simply gets busy, your training adapts with it.
We would much rather adjust intelligently than force you to follow a rigid plan that no longer fits your reality.
Because sustainable progress comes from consistency over time, not perfection week to week.
What if I don’t see results?
Every Elevate partnership begins with a thorough assessment of where you are now, your physiology, your history, your goals and your life. That baseline means progress is measurable from the start. Most cyclists notice a difference in how their training feels within the first two to three weeks. Measurable performance gains typically follow within six to eight weeks of consistent structured training.
If progress isn't happening as expected, your coach identifies why and adjusts, that's the point of ongoing oversight rather than a fixed plan. The cyclists who get the most from Elevate are those who communicate openly and train smart with the time they have available each week. The programme is designed to work around real life, not despite it.
If you still don't see results after the first 3 months, we will happily refund your money, no questions asked.
How is Elevate priced and what commitment is required?
Elevate is structured around a 6 or 12-month partnership because meaningful, sustainable progress takes time. A month-to-month coaching relationship doesn't allow the kind of long-term planning and adaptation that makes Elevate work.
6-month partnership: from £3,570, £595/month 12-month partnership: from £6,800, £566/month, and the most cost-effective way to commit to the long game.
Pricing varies within each tier depending on your specific requirements, this is confirmed during the application conversation. There's no pressure to choose before we've spoken.
Why does cycling feel harder after 40 even though I’m training just as hard?
Because your body no longer responds to stress in exactly the same way. Recovery takes longer. Sleep quality matters more. Life stress accumulates more easily. Your ability to absorb high training loads changes.
The problem is that most cyclists never adjust their approach. When progress slows, they often respond by adding more intensity, more volume, or more pressure, which usually leads to fatigue, plateau, or burnout. After 40, improvement comes less from doing more and morefrom doing the right things consistently.
That’s exactly what Elevate is designed to help you do.
Is Elevate worth the investment?
That depends on what you value.
Most people invest heavily in their careers, businesses, and responsibilities. Very few invest intentionally in the long-term health, movement quality, and physical capability that supports everything else.
Elevate is not simply about riding faster next month.
It’s about protecting your health, maintaining your strength, improving your energy, and continuing to ride confidently for years to come.
For many riders, that becomes one of the most valuable investments they make, not just in cycling, but in themselves.
What if I’ve tried coaching before and it didn’t work?
Many of our riders come to Elevate after previous coaching experiences left them frustrated, exhausted, or stuck.
Often the problem is not motivation or discipline. It’s that the coaching never fully accounted for the reality of life after 40.
Generic plans and rigid training structures rarely adapt properly to work stress, travel, recovery limitations, or changing energy levels. Elevate is different because your life is not treated as an inconvenience to the training plan. It becomes part of the coaching process itself.
That’s often the shift that finally unlocks consistent progress again.