For over a decade, we’ve coached 1,000+ cyclists over 40 - CEOs, business owners, and driven retirees - to build strength, drop weight, and rediscover their edge on the bike.
ELEVATE is not just coaching, it's holistic, high-touch and personalised, built around your life, your goals, and your full performance potential.
We support passionate cyclists through science-backed ONLINE and IN-PERSON coaching that fits your lifestyle.
Structured Training That Gets Results
Follow a clear, weekly plan that builds your power, speed, and climbing ability - no more guessing or wasted training time.
Expert Guidance BUILT AROUND YOU
Your customised programme balances work, family, and training, turning limited time into maximum results.
Confidence on Every Ride
Show up to group rides stronger and faster, ready to tackle any challenge with improved fitness and technique.
WE GUARANTEE RESULTS
If you follow your personalised plan and don’t improve your power, lose weight, or feel fitter - we’ll give you a full refund. PLUS, we'll train you for free until you do improve!
Whether you're traveling for business, or recently retired, our coaching adapts to your lifestyle, ensuring consistent progress without added stress.
We work with cyclists who:
Only 2 ELEVATE places available this month - Includes FULL moneyback Guarantee.
Over the last 13 years we've coached thousands of aspiring cyclists of all levels helping them achieve their goals and set new PB's, all while improving their overall fitness, health and cycling enjoyment.
As a former CEO turned performance coach, I understand the demands of cycling while managing a successful career.
Over the past 12 years, I’ve coached hundreds of cyclists—from beginners to seasoned riders—helping them transform their fitness, manage stress, and achieve personal bests.
My coaching is built to maximize your limited time, ensuring every session drives meaningful progress. I’ve been in your shoes and know what it takes to succeed.
ELEVATE is the exact system I used to boost my FTP by 109 watts, drop 26kg, and qualify for the UCI Gran Fondo World Champs—all while running my business.
Over the years, you may have settled with hitting a plateau or average results on the bike – but no more. My mission is to help you unlock your true potential, build unshakable confidence, and ride stronger, faster, and smarter.
Together, we'll take full control of your cycling so you enjoy every ride more.
Togo
Yes. Our Personalised Cycling Coaching is 100% customisable to all levels as we work to your own training zones, ability and goals and build from there.
ELEVATE is specifically designed for business owners, senior executives and busy professionals, providing flexible training solutions that integrate seamlessly into your schedule. You’ll train smarter, not longer - most of our clients train less hours and improve faster. Its all about quality over quantity to see real gains. We suggest a minimum of 3 hours per week to start seeing results in as little as 3 weeks. However, we know how busy life gets so not only can we customise this based on your individual schedule, we can also tweak it week on week as your demands change, making sure you are always getting the biggest return with the sessions you can complete.
Yes you can but I am guessing you would'nt be on this page if you were happy with where that has got you. With ELEVATE, there’s no guesswork. You get expert, data-driven guidance every week.
Comprehensive Consultation & Assessment: Identify your goals, analyse your strengths & areas for improvement and establish foundation for prime coaching relationship.
Dynamic, Personalised Coaching Plan: Covering all 8 pillars of our training system and tailored to your fitness level, lifestyle, and goals so you can train with total clarity and purpose.
Client Success Map: A proven system to go from where you are → where you want to be, step by step
Full Performance Diagnostic: In-depth baseline analysis including FTP, power profile, cycling positioning, and more
Weekly 1:1 Coach Feedback Sessions: Stay accountable, track your progress, and adapt in real-time so you can overcome barriers and stay focused, whether you have a business trip or family wedding to attend.
Expert In person Coaching: (location feasible): Refine your technique, tackle essential skills & optimise your pedal technique or climbing, descending or group riding.
Data-Driven Performance Tracking: We monitor your metrics weekly - power, HR, cadence, etc. Plus analyse interval data and adjust your coaching accordingly.
24/7 Support Guarantee: If anything feels off - physically or mentally - we’re one message away.
Bespoke Nutrition Protocol: Fuelling strategies to ride longer, recover faster, and lean up, plus pre/during and post ride guidance tailored to you.
VIP Academy Portal Access: Exclusive resources, 100s of recipes, masterclasses, and pro-level tools. Because your progress off the bike matters just as much as what happens in the saddle.
Strength, Mobility + Core Programmes: Age proof your body and boost power with short, effective off-bike sessions.
Priority Access to Njinga Training Weekends + Events: Invitations to exclusive coaching camps or in-person challenges.
Rider Set up Video Reviews: Upload footage of your indoor cycling for detailed feedback and technical coaching.
Exclusive Partner Discounts: Save on cycling gear, supplements, cycling trips and so much more.
ELEVATE is high-touch, full-service coaching, with real human support and dynamic weekly adjustments and accountability check-ins, and daily support. We keep it realistic, flexible, and effective so if you are not seeing the expected results we can take action quickly.
We offer a combination of in-person and online options. If you are not local, all your coaching can be covered remotely with regular check-ins on Zoom. For those riders who are able to attend in-person single sessions or full 1 day VIP experiences in SW London, we can offer a combination of both in-person and online.
Packages are tailored to your goals, your schedule, and the level of support you need. We’ll guide you to the best option based on where you’re starting and what you want to achieve - but to give you an idea, they typically start from £595/month, with flexible tiers available. We know it’s a meaningful investment - but so is staying stuck, declining fitness and health, or risking burnout and injury. ELEVATE is designed to give you your time back, fast-track your progress, and restore your confidence on the bike - or your money back.
This is dependent on your specific goals and training needs. Our shortest package we offer is a minimum commitment of 6 months but we have riders we have been working with for over 2.5 years. Most riders start to see the benefits in the first 3 weeks. It really comes down to you and your personal coaching objectives. The more investment you put in the greater AND FASTER your results.
We use online training software that allows you to monitor your real time power or power to weight data during specific timed intervals within a training session. This enables you to accurately track your progress by setting precise benchmarks to maintain and improve upon.
INDOOR TRAINING:
An indoor trainer. Examples include Wahoo Kickr V5 or Core, Tacx Neo or Flux and Elite Suito to name a few. Alternatively, you can use an indoor bike that can project cadence and power (same applies for the indoor trainer). Examples include Wattbike Atom, Wattbike Nucleus, Wattbike Trainer/Pro and Wahoo Indoor bike, etc. A Peloton Indoor bike will not work as their data is protected unless you put power pedals on their indoor bike.
You will also need a laptop or tablet to download our training software, ANT+ receiver or Bluetooth, comfortable cycling kit, water bottle, heart rate strap and a sweat towel.
OUTDOOR TRAINING:
A bike ;) Bike computer, Heart rate monitor, Power meter (ideal but not essential).
We don't just train harder - we train smarter. With 13+ years of experience and over 1,000 cyclists coached, we deliver results through a holistic approach that covers fitness, mindset, technique, nutrition, and recovery. Our expertise lies in offering personalised training and coaching solutions that deliver exceptional results for busy professionals with limited time to train. Through science-based attention to detail, dedicated support and our unique ELEVATE coaching system, we ensure you achieve incredible things both on and off the bike.
Going faster is just the start.
What you’re really building is the mindset, discipline, and edge to perform at your best.
on and off the bike.