WELCOME TO ELEVATE
Built for cyclists living the life I used to.
Elevate is created specifically for executives, business owners, and professionals in their 40s, 50s and 60s running a demanding week, managing teams, travelling constantly, carrying real responsibility, and still wanting to achieve big things on the bike.
I built Elevate around the life I used to live and the one you're living now.
I was a CEO by 40 before becoming a performance cycling coach. I understand what it's like to perform under pressure and the sacrifices you make to your health.
"This is coaching built around the next decade, not just your next cycling event."
WHO IS ELEVATE FOR
Elevate works best for cyclists who:
- Are over 40, balancing a demanding career and family life, and looking for a smarter way to train rather than simply training more
- Are time crunched but ambitious, with a specific goal in sight, like a Gran Fondo, a multi day charity challenge, a big FTP breakthrough or dropping their mates on the club ride
- Have decided it's time to put their health first, improving their fitness and longevity so they can keep enjoying cycling for decades to come
- Are ready to commit to 6 or 12 months of coaching because lasting gains are built over seasons, not weeks
- Need training that boosts their energy and lowers their stress instead of becoming another demand on a full diary
HOW WE COACH
The Elevate 1-1 Coaching Approach:
This is personalised coaching for cyclists over 40 built on four principles, applied week after week as your life changes around you.
UNDERSTAND
I need to understand you. Your power data and FTP matter, but so do your sleep, your nutrition, your stress and your capacity right now. Coaching starts with the whole person, not just the cyclist.
BUILD
Training built around your life. Work travel coming? We adjust. Stress high? We pull back. Capacity available? We progress. Every session, every fuelling strategy and every recovery decision is designed specifically for you.
ADAPT
Direct access to me means decisions get made before things go wrong. Life happens, training adjusts, and you keep moving forward without guilt or rigidity.
PROTECT
Every decision protects your long term health, your energy and your enjoyment of cycling, because this is about building something that lasts.
"When you reach that climb you never thought you'd conquer you'll have someone who believed you could, long before you did."
Why Elevate Works
Better Clarity
Access, clarity and better decisions are where our real value lies.
Most coaches sell training plans. We don't.
You're investing in a coach who knows when to push, when to adapt and when to recover, so every decision is based on where you are today not where a spreadsheet says you should be.
That's how progress becomes consistent instead of unpredictable.
Better Consistency
Life changes so your training should too.
Business travel, demanding work, family commitments, poor sleep and unexpected stress changes what your body can absorb, whether you notice it or not. Instead of forcing you to fit the plan, we adapt the plan to fit your life, keeping you progressing without guilt or burnout.
Consistency is where performance after 40 is really built, and it's exactly where Elevate excels.
Better Outcomes
Longevity is the ultimate metric.
Elevate is not about peaking once. It's about cycling strongly now, feeling confident next year, and still enjoying cycling in 5, 10, 15 years.
Every decision supports your performance today while protecting your health, recovery and resilience for the years ahead.
Elevate is limited to 15 cyclists at any one time, so every one of them gets the attention this level of partnership requires.
WHAT CHANGES WITH ELEVATE
Cyclists don't just get stronger, they train with complete confidence.
Performance improves, but that's rarely what clients talk about first.
They talk about confidence returning, about enjoying cycling again, about knowing exactly what to do instead of constantly second-guessing themselves.
Over time, they become stronger, healthier and more confident people, not just stronger cyclists.
- You ride with confidence because every decision is backed by expert judgement, not guesswork
- Cycling becomes a source of energy, not another demand on your time
- You sleep better, recover faster and feel stronger off the bike as well as on it
- You rediscover the joy of cycling without losing your ambition
- You feel proud of the cyclist, and the person, you've become
- You build a body that's still strong at 50, 60 and beyond
The Core Promise
"You'll become the strongest, healthiest and most confident cyclist you've ever been, and stay that way."
What you can expect inside Elevate.
Elevate is a partnership. Here's what that looks like in practice:
- Your performance strategy gets built specifically for you, then adapts as your life and physiology change.
- Problems get caught while they're still small, because strength, recovery and mobility are built in from day one rather than bolted on once something hurts.
- Your fuelling and mindset are coached alongside your training, so your gains hold up under the pressure of real life.
- Direct access to your coach on WhatsApp whenever you need it, no support inbox, no waiting two days for a reply.
- Your planning looks years ahead, not just to the next event, so today's training protects tomorrow's health.
- This is about unlocking what's still possible with smarter coaching.
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The ELEVATE Investment
Preventive healthcare. Retirement planning for your body.
Elevate is an investment in your future performance, health and quality of life. It's about feeling stronger, recovering better and continuing to enjoy cycling at your best for years to come.
This isn't a monthly subscription. It's a coaching partnership designed to help you perform better today while building habits that keep paying dividends long into the future.
Coaching starts from £595 per month on a 12 month partnership, with a 6 month option available starting from £749 per month.
We'll recommend the right option for you during your coaching conversation based on your goals, experience and support needs, and every partnership begins with our 14 day peace of mind guarantee, so you can start with complete confidence.
You're investing in:
- Movement quality that lasts decades
- Fuelling strategies that power your performance, speed up your recovery and keep your body strong as it ages
- Habits that compound, so every month of coaching builds on the last
- The ability to cycle strong at 50, 60, 70 and beyond
If a full 1:1 partnership isn't the right fit just yet, structured online group coaching through Accelerate could be the better starting point.
READY TO GET STARTED
Apply for Elevate.
Njinga’s co-founder and Head This conversation is simply about finding the right fit, for both of us. If we're not aligned, we'll suggest the best next step for you.
What happens next:
1. Fill out the application
Be honest about your goals, your life, and why you want Elevate. The more specific, the better.
2. Book a conversation
We'll talk about your situation, how Elevate works, and whether it's genuinely right for you.
3. Decision, from both sides
If we're both aligned, we begin. If not, we'll recommend the best next step for you.
So, if you're ready for coaching that shapes fully around your life. your stress, your recovery, your ambition, your timeline, Elevate is where that happens.
2 spots opening this month · 13 currently active.
Not Quite Ready for Elevate?
Start with a Performance MOT.
Most Elevate cyclists begin with a full Performance MOT and Rider Assessment. We assess how you move, recover, train, fuel and ride, identifying exactly what's holding back your performance right now, from pedal efficiency and durability to training structure and recovery after 40.
You'll leave with a clear picture of your biggest opportunity for improvement and the practical next steps to act on it, whether you go on to join Elevate or not.
If you go on to join Elevate, your £399 MOT investment is credited in full against your partnership.
Stretch smart.
Can’t touch your toes? Join the Njinga community and unlock our free stretch video series for cyclists. No more tightness!
Frequently asked questions
How is Elevate different from a normal cycling coach?
Most cycling coaching focuses almost entirely on training sessions, power numbers, and volume. Elevate takes a very different approach.
We coach the whole cyclist, not just the workout data.
That means your training is built around your work stress, recovery capacity, travel schedule, sleep, family commitments, injury history, nutrition, and long-term health, not just your power data (or FTP). For cyclists over 40, those things matter more than most people realise.
Elevate is designed as a long-term performance partnership. Instead of reacting after fatigue, injury, or burnout happens, we adjust early and proactively to keep you progressing sustainably.
This is coaching built around real life, not ideal conditions.
Do I need special equipment for Elevate?
An indoor trainer (Wahoo Kickr Core or Tacx Neo, etc) or Indoor Bike (like a Wattbike or Wahoo bike) that can externally transmit power, cadence and speed is essential, along with a laptop or tablet, decent broadband connection and an ANT+ receiver or Bluetooth to capture and transmit your cycling data to our indoor cycling software. A heartrate strap is recommended.
What if my work schedule changes constantly?
That’s exactly why Elevate exists.
Many of our riders are executives, business owners, and professionals with unpredictable schedules, travel commitments, and demanding weeks. Flexibility is built into the coaching process, not treated as failure.
If work becomes stressful, travel increases, recovery drops, or life simply gets busy, your training adapts with it.
We would much rather adjust intelligently than force you to follow a rigid plan that no longer fits your reality.
Because sustainable progress comes from consistency over time, not perfection week to week.
What if I don’t see results?
Every Elevate partnership begins with a thorough assessment of where you are now, your physiology, your history, your goals and your life. That baseline means progress is measurable from the start. Most cyclists notice a difference in how their training feels within the first two to three weeks. Measurable performance gains typically follow within six to eight weeks of consistent structured training.
If progress isn't happening as expected, your coach identifies why and adjusts, that's the point of ongoing oversight rather than a fixed plan. The cyclists who get the most from Elevate are those who communicate openly and train smart with the time they have available each week. The programme is designed to work around real life, not despite it.
If you still don't see results after the first 3 months, we will happily refund your money, no questions asked.
How is Elevate priced and what commitment is required?
Elevate is structured around a 6 or 12-month partnership because meaningful, sustainable progress takes time. A month-to-month coaching relationship doesn't allow the kind of long-term planning and adaptation that makes Elevate work.
Pricing starts from £595/month for a 12-month partnership and £749 for 6 months.
Pricing varies within each tier depending on your specific requirements, this is confirmed during the application conversation. There's no pressure to choose before we've spoken.
Why does cycling feel harder after 40 even though I’m training just as hard?
Because your body no longer responds to stress in exactly the same way. Recovery takes longer. Sleep quality matters more. Life stress accumulates more easily. Your ability to absorb high training loads changes.
The problem is that most cyclists never adjust their approach. When progress slows, they often respond by adding more intensity, more volume, or more pressure, which usually leads to fatigue, plateau, or burnout. After 40, improvement comes less from doing more and morefrom doing the right things consistently.
That’s exactly what Elevate is designed to help you do.
Is Elevate worth the investment?
That depends on what you value.
Most people invest heavily in their careers, businesses, and responsibilities. Very few invest intentionally in the long-term health, movement quality, and physical capability that supports everything else.
Elevate is not simply about riding faster next month.
It’s about protecting your health, maintaining your strength, improving your energy, and continuing to ride confidently for years to come.
For many riders, that becomes one of the most valuable investments they make, not just in cycling, but in themselves. The biggest gains rarely come from upgrading your bike. They come from upgrading the rider.
What if I’ve tried coaching before and it didn’t work?
Many of our riders come to Elevate after previous coaching experiences left them frustrated, exhausted, or stuck.
Often the problem is not motivation or discipline. It’s that the coaching never fully accounted for the reality of life after 40.
Generic plans and rigid training structures rarely adapt properly to work stress, travel, recovery limitations, or changing energy levels. Elevate is different because your life is not treated as an inconvenience to the training plan. It becomes part of the coaching process itself.
That’s often the shift that finally unlocks consistent progress again.